I do this thing that drives my husband nuts. “Whoa, I cannot believe this,” I say, while reading something on my laptop.
After some defiant silence has passed, he relents with a “What?!”
And with that, I can reveal and continue my story.
More and more, the tendrils of clickbait are creeping up through every crack of social media, from that bog of all things clicky and baity, Buzzfeed, to the super-posi clicktivist pastures of rhetorical questions Upworthy, to the scores of other clicksand pits whose names you only catch in passing while chasing quizzes, animated GIFs, or the promise of kittens that resemble presidents (think Viral Nova, Uproxx, Thought Catalog, Distractify, and roughly 5 billion others).
You have reached the limit of 5 free articles in a month
Stay informed with unlimited access to Boston’s trusted news source.
- High-quality journalism from the region’s largest newsroom
- Convenient access across all of your devices
- Today’s Headlines daily newsletter
- Subscriber-only access to exclusive offers, events, contests, eBooks, and more
- Less than 25¢ a week