Americans love hops. Sales of India Pale Ales, a beer style characterized by the citrusy, sappy, bitter notes hops impart, grew 44 percent in 2013, according to the market research company IRI. Sales continued to grow in the first part of 2014, and with the craft beer sector as a whole growing as well, our IPA obsession shows no signs of slowing down.
We love hops, but it’s not often we stop to think about them. A new variety pack from Samuel Adams is intended to make us do just that. Like most India Pale Ales, Samuel Adams Latitude 48 IPA is brewed with several hops, in this case five. The Latitude 48 IPA Deconstructed pack features the completed IPA, plus five beers brewed with just one of the hops. The beers are labeled one through five, and groups of drinkers are encouraged to go through them in that order to parse out the flavors.