Business & Tech
    Next Score View the next score


    A unicorn-themed Zipcar is coming, if you’re into that kind of thing

    A mock-up of Zipcar’s upcoming limited-edition unicorn car, which will feature a unicorn horn.
    A mock-up of Zipcar’s upcoming limited-edition unicorn car, which will feature a unicorn horn.

    Move over, Unicorn Frappuccino.

    Zipcar is butting its way into the unicorn trend with a new unicorn-themed vehicle that the company describes as a “majestic pink, purple and blue Honda Civic topped with a silver unicorn horn.”

    “We’re a brand that’s known for stunts,” says Zipcar spokeswoman Katelyn Chesley. “We’re really committed to providing over-the-top experiences for our customers, and we thought, what better way to do that than jumping on the trend and offering a unicorn car?”


    Inside, the car will feature “sparkly floor mats, fuzzy seat covers, sequined pillows and purple LED lights.”

    Get Talking Points in your inbox:
    An afternoon recap of the day’s most important business news, delivered weekdays.
    Thank you for signing up! Sign up for more newsletters here

    It even boasts a unicorn-y name — “Fabucorn Starbottom,” which edged out runner-up “Sprinkles McFeatherhoof.”

    “We were buzzing internally about the unicorn trend, and started to brainstorm and came up with a bunch of ways that we could do it,” Chesley says.

    The unicorn car is just the latest specialty vehicle the Boston-based company has sent out onto the local streets.

    At Christmas, it offered a vehicle designed to look like Santa’s sleigh, complete with decorative antlers, a special Christmas-themed playlist, and Christmas candy. And in response to the Pokemon Go craze, the company offered a special one-day chauffeur service to transport users from one Poke-location to the next.


    The unicorn vehicle will be available for rental for a week, beginning Thursday at noon and running through Thursday, June 29, at 3 p.m.

    It will rent for $7 an hour. Sadly, daily unicorn rates are not available, according to Zipcar.

    Dugan Arnett can be reached at Follow him on Twitter @duganarnett.