Where has the white bread gone?
Once upon time white bread was king in American kitchens, used for sandwiches, French toast, even hors d’oeuvres. No longer. Fluffy and low in nutrients, white bread is obscured these days on supermarket shelves groaning with wheat bread varieties. Even Wonder Bread, the iconic white bread company, released three new wheat varieties in July. Since 2006, more US households are regularly eating wheat bread than white and the preference has continued to slowly increase since then, according to studies.