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Final

They’ll make what you’re craving

At Cravings Cafe: cranberry pecan chicken salad wrap.

Jonathan Wiggs/Globe Staff

At Cravings Cafe: cranberry pecan chicken salad wrap.

Jonathan Wiggs for The Boston Globe

Cup cakes at Cravings Cafe in Norwell.

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Cravings Cafe has been satisfying cravings in Kingston and Marshfield for years. Now it’s Norwell’s turn. Husband-and-wife founders Jay and Diana Johnson came up with the concept after working together in the restaurant business for 30 years (they met when he hired her to work at a McDonald’s). The Kingston shop opened six years ago; Marshfield soon followed, and Norwell debuted in October. “When we set out to open Cravings,” says Jay Johnson, “we wanted something a little unique. We took proven concepts from big industry players like Starbucks and Panera and pizza and sub shops, and we added something trendy.” Cravings has three concepts for the different parts of the day: Coffee, pastry, and breakfast pizza in the morning; creative sandwiches at lunch; pizza, burgers, and hand-cut pomme frites for dinner. All this is served in a cozy cafe done up in shades of gold and green. The Johnsons hope to sell Cravings as a franchise and plan to open six more locations in the next three years. But he never wants to lose sight of the cafe’s cornerstone. “What really sets us apart is attitude,” he says. “We treat people the way we want to be treated.” Cravings Cafe, 9 Grove St., Norwell, 781-561-7355, www.whatareyoucraving.com.
JANE DORNBUSCH

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