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Ginseng concession now at H Mart in Burlington

Owner Jaeho Jung pours tea for a customer at KGC Ginseng Co. at the H Mart in Burlington.

Suzanne Kreiter/Globe Staff

Owner Jaeho Jung pours tea for a customer at KGC Ginseng Co. at the H Mart in Burlington.

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As you enter the Asian mega grocery H Mart, take a sharp left and you’ll see an aisle of jewelry, then furniture and makeup, and finally the KGC Ginseng Co. This bright space with a modern vibe sells the ancient root red ginseng, used widely in Asian herbal medicine for its purported enhancement of well being. Cheong-Kwan-Jang brand powdered tea is made from Korean-grown 6-year-old red ginseng, which is typically dried, ground into a powder, and mixed with boiling water as a beverage. Owner Jaeho Jung says, “It is 100 percent natural product with no caffeine,” and maintains that ginseng helps with fatigue, stamina, and blood circulation. His clientele is

Suzanne Kreiter/Globe Staff

Examples of the ginseng at different growth stages.

mostly Asian, but lately he’s been noticing more non-Asians at the shop. There are about 30 KGC Ginseng Co. concessions in the country; this is the only one in Massachusetts. Boxes come with 50 foil-wrapped packets in three strengths ($20 for 15 percent, $35 for 25 percent, $55 for 42 percent red ginseng), all sweetened with a varying degree of sugar. The distinct earthy, herby flavor has a slightly bitter taste, hence the sweetener. “The higher percentage of ginseng,” says Jung, “the greater the health benefit.” KGC Ginseng Co., H Mart, 30 Old Concord Road, Burlington, 781-238-0303. DEBRA SAMUELS

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