Give Bobby Flay credit for keeping his latest restaurant’s menu affordable. In an era in which celebrity chefs are cashing in on name recognition with sky-high prices at their self-titled establishments, no item at Bobby’s Burger Palace exceeds $8.50. Of course, the namesake says not to give him too much praise.
“If you want to spend a lot of money at my restaurants, I have opportunities for you to do that,” Flay says with a laugh. “I have six high-end restaurants where the check averages are about $75-$85 a person. When we first opened [Bobby’s], people were surprised that the food was fairly simple, not in the gourmet burger department using artisanal buns and grass-fed meats, and that burgers weren’t $22. I wanted to be able to touch basically anybody.”