A conversation at a party spurred eight friends to start Something GUD, an online farmers’ market that delivers locally sourced foods to your door without a delivery fee. “We were talking about sustainability and how can we engage people to take better care of our environment and community,” recalls cofounder Irene Wuethrich, 29, an MIT student majoring in molecular biology. Instead of just talking, the friends took action, and since June have helped small growers and artisanal food makers sell their wares while making it simple for people to buy high-quality products and support local purveyors.
Customers order online and pick from offerings such as seasonal produce, organic chicken and meats, fresh fish, granola, cheeses, breads, and pastries. Something GUD delivers from Quincy to Newburyport; there is also pickup at the company’s Somerville warehouse. Colin Davis, 28, cofounder and company president, says prices are similar to a farmers’ market. Next year the friends plan another venture — to turn part of their warehouse into a real farmers’ market and a community space. “We’re just trying to make things easier for the farmer and the consumer,” says Davis. Something GUD, www.somethinggud.com.
ANN TRIEGER KURLAND