After weeks of holiday extravaganzas, it’s no surprise that eating less and exercising more are two common New Year’s resolutions. Cutting back on meat is often part of a plan to establish healthier habits in general and data show that many Americans have already begun the reduction.
It’s a matter of health for some; for others it’s environmental and ethical concerns, primarily the sustainability of the land and humane treatment of animals. For over 10 years, the Meatless Monday campaign has promoted non-meat meals at least once a week, and in many families it has caught on. Another reason for the dip — total US beef consumption has fallen from a peak of about 28 billion pounds in 2007 to 25.8 billion pounds in 2012 — is that beef squeezes the family budget and takes longer to prepare.