Wahlburgers, the burger joint owned by Dorchester’s famous Wahlberg brothers — Mark, Donnie, and chef Paul — will open new restaurants in Boston’s Fenway neighborhood, Philadelphia, and Toronto. The brothers already announced their plans to set up at the MarketStreet retail complex in Lynnfield, and the topic of expanding has come up regularly in their A&E reality series focused on the restaurant.
The Fenway location could open by the end of the year. Located in Samuels & Associates’ development neighborhood near Fenway Park (right by Citizens Public House), the space will be more than 4,200 square feet with an outdoor patio, offering full-serve and self-serve dining, takeout, and a full bar, similar to the original Hingham locale, according to a press release. The Lynnfield eatery, expected to open in 2015, will be much the same. The current menu features items reminiscent of the brothers’ childhood, including the Double Decker and Triple Decker burgers, and let’s not forget the O.F.D. (Originally from Dorchester) burger.
The establishment signed a franchise agreement with Hingham Associates LLC, with plans to open five Wahlburgers in Philadelphia over several years. An opening is targeted for the first Philly restaurant in late 2014 or early 2015.
Toronto plans seem to be coming along, with a grand opening scheduled this summer for the city’s restaurant on Blue Jay Way in the entertainment district.
“These are the next steps in building Wahlburgers into a great and enduring worldwide brand. We have built the restaurant and partnerships with quality and care, and my brothers and I look forward to continuing the journey,” said Mark Wahlberg in the press release.
“We have spent the last two years carefully developing a successful and repeatable restaurant with our Hingham location, and we are now ready to begin expanding the business and the brand,” said Rick Vanzura, CEO of Wahlburgers. “We will continue to look for partners and multi-unit operators that can help us expand into new markets in a way that upholds the strength and standards of the Wahlberg brand.”
The restaurant business isn’t the only thing that’s expanding for the Wahlbergs, though. Filming for the second season of their show “Wahlburgers” is slated to begin this spring.