Food & dining

Double Shot

A coffee caterer’s motto: ‘Coffee anytime, anywhere’

David Simon of the Black Magic Coffee Company.

David Simon.

David Simon of the Black Magic Coffee Company.

There is catering for all sorts of things. Offices may cater ham and turkey sandwiches for a meeting, or bacon wrapped scallops for a party. At a wedding, you may hire a bartender or a disc jockey.

Now, into this world, is emerging the coffee caterer.

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This is much more elaborate than having someone swing by Dunkin’ to pick-up a three liter Box O’ Joe. This is, in most cases, a dedicated coffee connoisseur hand crafting a cup of coffee, or an espresso-based drink.

In some worlds it might be the ultimate status symbol. In others, a totally unnecessary expense.

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In the Boston area, David Simon at the Black Magic Coffee Company is making a go of it (the motto? “Coffee anytime, anywhere”).

Simon has catered wedding showers. He’s a regular at the SoWa Market in the South End. For a while, he was regularly going to the Twitter offices — something the company offered as a perk (literally) for employees.

“I’m an open bar. The only difference is I don’t serve beer and wine. I serve coffee,” Simon said. “I don’t do any food. All I do is coffee.”

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He’s a bit of a coffee vagabond, setting up all around the area.

He’s targeted businesses in Kendall Square (“They seem to be a crowd that really… they certainly have a craving for it.”) When new businesses open, they’ll have him set up shop outside to draw new customers (“I call it bait. It’s basically bait.”) And there could be a broader market.

“You go to these events and conferences and it’s, oh god, terrible coffee,” Simon said. “There’s not a lot of thought put into that. I’m hoping that changes. I think I’m seeing sort of a spike in that now. At least with some of the bigger companies I worked with locally. They see an advantage.”

Zipcar has hired him for some instances where they set up a spot to try and attract new customers — and entice them with coffee.

Simon does espresso-based drinks (cappuccinos and lattes) and drip coffee. Pourovers, he says, would take too long. He uses a variety of roasters, many of which are hard to come by, including Ashland, Ore.-based Case Coffee Roasters, Austin, Texas-based Flat Track Coffee, Brooklyn-based Parlor Coffee, and Portland, Maine-based Tandem Coffee Roasters. He uses milk from Thatcher Farm in Milton.

“If you hire a catering company, you’re going to have great food, great wine,” Simon says. “Why not also have great coffee?”

Matt Viser can be reached at matt.viser@globe.com.
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