Children's Hospital takes a new name - sort of - Health & wellness

As part of an effort to better define it’s marketing strategy, Children’s Hospital Boston has decided to change it’s name. From here on out, it will now officially be called -- drum roll, please -- Boston Children’s Hospital. Isn’t that what most people call it anyway? Yes, said Margaret Coughlin, chief of marketing and communications. “It’s already in the lexicon,” she said.