Gillette Stadium announced Monday that smoking will no longer be allowed within its gates starting Saturday with a New England Revolution game. Smoking was already prohibited in the stadium’s seating but was allowed in designated areas on the edge. The ban will be in effect for all NFL games, concerts, and other events.

“The feedback we’ve received from our customers suggests that the majority now prefer a fully non-smoking environment,” James Nolan, senior vice president of operations said in a press release. “The decision is made much easier by considering the overwhelming evidence of the negative health effects of smoking, especially in light of Gillette Stadium’s goal – as a sports-centric business – of promoting health and wellness.”

The stadium is working with Tufts Health Plan to erect new signs in the stadium. Public service announcements will be made during the events and smoking cessation materials will be posted at guest services booths.