How bad is sugar really? The Coca Cola company would have you believe in its new anti-obesity commercial that a calorie is just a calorie whether it’s from a sugar grain or sesame seed. But new research suggests otherwise.
In the study funded by the World Health Organization, New Zealand researchers analyzed 68 studies that compared added sugar intake in sweetened beverages and other foods with weight changes and found that when study participants were advised to lower their sugar intake -- without changing anything else in their diet -- they lost an average of nearly two pounds over six to eight months. When they were told to increase sugar, they gained nearly two pounds, according to the study which was published Tuesday in the British Medical Journal.