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The Boston Globe

Health & wellness

Daily Dose

7 steps to help you make better decisions

In the introduction to her new book, “Sidetracked,” Harvard business professor Francesca Gino recounts a recent trip with her husband when they wandered through a marketplace in Dubai — determined to buy an authentic souvenir — only to wind up with a $100 knock-off of a $7,000 Italian designer watch. The irony of the situation wasn’t lost on Gino, a behavioral scientist who spends much of her time researching various factors that lead us to make poor decisions.

“Often we make plans with good intentions and wind up with outcomes that had very little to do with what we intended to do,” Gino told me. “These are due to three separate categories of forces that influence our decisions: those within us, those from our relationships, and those from the outside world around us.”

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