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The Boston Globe

Health & wellness

Daily Dose

Dove ad highlights women as their own worst critics

Have you seen the new Dove commercial where women are asked to describe themselves for a sketch artist who can’t see them? “Tell me about your hair,” he said. “Tell me about your chin.”

“It kind of protrudes a little bit, especially when I smile,” said one woman in the ad sketch. Others talk only of their flaws: big jaw, too many freckles, fat face. The artist then gets more flattering descriptions from strangers who spoke to the women only once. The resulting sketches show striking differences: Those based on the strangers’ descriptions were far more flattering than the ones based on the women’s descriptions of themselves. Dove’s message: “You are more beautiful than you think.”

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