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Victoria’s Secret says no to mastectomy bra

After debate last week over whether Angelina Jolie’s double mastectomy would help other women who undergo mastectomies feel sexier, Victoria’s Secret announced last Monday that it isn’t interested enough in the cause to revamp its lingerie.

“Through our research, we have learned that fitting and selling mastectomy bras . . . is complicated and truly a science,” a Victoria’s Secret spokesperson said in a statement. “As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research.”

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The company had been considering designing a bra for women who had mastectomies and, unlike Jolie, opted not to have breast reconstruction.

After witnessing her mother’s ordeal shopping for bras following a mastectomy, Allana Maiden started a petition on Change.org, which garnered more than 120,000 signatures, asking Victoria’s Secret to develop a breast cancer “survivor line.” The company appeared receptive at first, meeting with Maiden and her mother earlier this year — but ultimately decided against the new line.

“I was disappointed but I kind of understand where they’re coming from,” Maiden told me. “I did know that they were researching it very seriously and wanted to consider it from every aspect involved.”

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