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How news of the closing spread online

It started with a Facebook post at 10:25 p.m. Tuesday on the page of Isis Parenting: “With heavy hearts, we announce the extremely sad news that Isis Parenting must close. Effective immediately, no classes or phone consults will take place.”

Then at 11:45 p.m. came this post on Twitter from Isis vice president and co-founder Nancy Holtzman: “Thank you all for you lovely words. They are moving me beyond tears. It is a sad, sad evening here @isis_parenting.

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And from there parents, especially mothers, took to social media to express sadness, outrage, and, from nonfans of Isis, contempt, about the closing of a local business. By the end of Wednesday, the original Isis Facebook post had more than 700 comments.

A sampling from social media:

Facebook, Sari Turan Musmon: Isis, the support I got from you, and the friends I made there are the reason I survived the early months of motherhood and beyond. So so sad.

Twitter, @marimccormick: Why is Isis Parenting closing? I don’t have kids, but we studied them in MBA program. Smart people, cool org #isisparenting so sad

Twitter, @ewyner:#isisparenting. NO Isis?! I will now be able to walk thru Pru w/o being run over by Yummy Mummy in Lulu Lemon and $1000 stroller! Sweet!!

Facebook, Rachel Rosen: This is me! All the way from Denver, I appreciated all of Isis’s webinars, chats, tweets, blog posts, and eclasses

Twitter, @EmilyCarlucci:#isisparenting closing all of its stores immediately! Lots of angry #NewEngland moms want to know if they’ll get a refund

Facebook, Lauren McElaney: So sad! This was my lifeline for the first year of motherhood!

Twitter, @AbbyKuftic:@nancyholtzman:I’m devastated for you. And all of us, really. You’ve given so many new moms like me so much knowledge and confidence.

Facebook, Satwik Seshasai: So who’s up for starting a crowd funding campaign and prepping a business plan to fulfill the awesome vision of the Isis founders? Message me . . .

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