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The Boston Globe

Health & wellness

FDA targets teens with new antismoking ads

Wrinkles, cost, cravings will be highlighted

WASHINGTON — In an attempt to scare teens away from cigarettes, the Food and Drug Administration is launching a $115 million ad campaign that doesn’t mention lung cancer, heart disease, or emphysema, not even once. No body bags will surface and no smoke will rise from a hole in the throat, either — graphic images the agency previously wanted to put on cigarette packages before manufacturers sued to block them.

This time, the FDA has taken a different tack, highlighting the downsides of smoking that teens may have an easier time relating to: It yellows teeth, causes wrinkles, damages skin, empties your wallet, and forces you away from your friends to feed nicotine cravings.

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