Sharing ‘Blue Ivy’ with Beyoncé and Jay-Z
Boston event planner Veronica Alexandra can’t help but shake her head at some of the national news about her trademark application. She’s heard reports that she’s successfully sued Beyonce and Jay-Z, which just isn’t true. No one ruled against the celebrity couple and in her favor. Alexandra explained to us on Tuesday that people just don’t understand the trademark process. “I had to trademark,” Alexandra said, of her event business Blue Ivy, which she opened in 2009.