Read as much as you want on BostonGlobe.com, anywhere and anytime, for just 99¢.

Names

Using bathroom humor to make a serious point

Todd Williamson/Invision for Water.org

Continue reading below

Matt Damon is a funny guy, even, it turns out, when talking about a serious subject. In a new YouTube campaign leading up to World Water Day — it’s March 22, so mark it down — Damon shows his silly side. In the first video, posted Tuesday, Damon declares, “I’m going on strike.” Speaking to a roomful of reporters at a mock press conference, Damon says he’s striking to protest the lack of sanitation in developing countries. “Not [striking] from acting, that would be too easy,” he says, “a strike from going to the bathroom.” The reporters appear confused, and then one poses the question that’s on everyone’s mind: “Whaaa?” The YouTube videos, which will feature familiar faces from film and TV, is a collaboration of Google, social-media types, and the nonprofit group Water.org, of which Damon is a cofounder. (The video was shot in Google’s digital production headquarters for YouTube creators, an airplane hangar once owned by Howard Hughes.) We’re told it was Damon’s idea to use humor instead of earnestness, hoping it helps make the videos viral. Consider this: Damon’s funny video with Sarah Silverman has been viewed more than 3.4 million times on YouTube, while his thoughtful vids on behalf of Water.org have been clicked only a few thousand times.

Loading comments...

You have reached the limit of 10 free articles in a month

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week