Names

Names

Restoration Hardware opening party draws a crowd

Partygoers at the swank event.

Laurie Swope for The Boston Globe

Partygoers at the swank event.

Laurie Swope for The Boston Globe

Actor Jeremy Renner (left) and Restoration Hardware’s creator and curator Gary Friedman at the store’s opening gala.

Advertisement

Who knew home furnishings and bath fixtures could be such a big draw? The new Restoration Hardware store on Berkeley Street officially opened Wednesday night, and the place was overrun with VIPs who, we’re betting, already have all the luxury bed linens and ceiling fans they need. Perhaps the attraction wasn’t the store but its location — Restoration Hardware (or RH, as it’s now branded) has moved into the 40,000-square-foot landmark building formerly occupied by Louis Boston. Wednesday’s party, planned and designed by Bryan Rafanelli, was chaired by Mayor Tom Menino himself and hosted by muckety-mucks too numerous to mention. Oh, all right, here’s a few: Wyc and Corinne Grousbeck, Bill and Alli Achtmeyer, Alan and Be Bilzerian, Malcolm Rogers, Josh Kraft, Cam and Paulina Neely, Joseph Abboud, and Stephen
and Roberta Weiner. We also saw Bruin Andrew Ference, Charles Hotel owner Dick Friedman,
restaurateur Ed Kane, City Councilor Mike Ross, and Boston Harbor Association president Vivien Li. “The Town” actor Jeremy Renner was there, and we’re told music producer Tommy Mottola was also there. The renovated space includes a 24-foot illuminated steel Eiffel Tower replica, fake olive trees, and an iridescent gold-coffered ceiling. We’re not sure what the capacity of the store is, but it was certainly exceeded Wednesday (we’re told the owners invited 6,000 people). At 7:30 p.m., people were being turned away. The huge crowd made it all but impossible to move about. One wag compared the scene to Black Friday — but in March. Rather than shoulder their way through the swarm, some people just left.

Loading comments...
Real journalists. Real journalism. Subscribe to The Boston Globe today.
We hope you've enjoyed your free articles.
Continue reading by subscribing to Globe.com for just 99¢.
 Already a member? Log in Home
Subscriber Log In

We hope you've enjoyed your 5 free articles'

Stay informed with unlimited access to Boston’s trusted news source.

  • High-quality journalism from the region’s largest newsroom
  • Convenient access across all of your devices
  • Today’s Headlines daily newsletter
  • Subscriber-only access to exclusive offers, events, contests, eBooks, and more
  • Less than 25¢ a week
Marketing image of BostonGlobe.com
Marketing image of BostonGlobe.com