Taylor Swift did not drop a new single during the eclipse, despite the hints.
The singer blacked out all of her social media accounts last week, and then posted a video of a snake at about 11:30 a.m. Monday, before the peak of the celestial happening.
At about the same time, Joseph Kahn, who directed videos for Swift’s “Wildest Dreams,” “Bad Blood,” and “Blank Space,” tweeted, “In 30 minutes, as a show of power, @taylorswift13 will blot out the sun.”
But then . . . nothing.
Kahn also tweeted, “People shouldn’t take my tweets literally, metaphorically, alliteratively, seriously, or ironically.”
At about 11:30 a.m. Tuesday, Swift posted a second snake video. But no music.
We can only assume the clips will lead to an announcement, or at the very least a performance at the MTV Video Music Awards, which air live Sunday, and will be hosted by Katy Perry. Swift is not on the official list of performers that night, but there are always surprises. (That list does include Miley Cyrus, Ed Sheeran, Lorde, and Kendrick Lamar.)
Swift has stayed out of the public eye for much of the year, and skipped her annual July Fourth festivities at her oceanfront mansion in Watch Hill, R.I.
She wasn’t the only person to use the eclipse as a marketing tool this week. The team behind the action sequel “Kingsman: the Golden Circle” joked that the entire solar display was put on for the film.