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Why you’re really returning your online purchase

The real reasons we send back online purchases

By Beth Teitell

 |  Globe Staff  

  October 20, 2011

As online shopping - and its time-consuming twin, returning purchases - become ever more popular, retailers should do everyone a favor and update the return forms and “reason codes’’ so consumers can more easily explain why they’re sending items back. Our suggestions: In the form below, please indicate the item(s) you are returning, including a reason code Appearance Issues (01) Looked better on the model (02) Forgot I have no waist. . .

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