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Losses mount for Red Sox season ticket holders

The Sox’ early swoon has made prime seats unthinkably easy to buy, and harder to sell

By Beth Teitell

 |  Globe Staff  

  May 19, 2012

Time was when the Red Sox owned this town, and the same went for their season ticket holders. But in the wake of the Sox collapse last fall, their last-place standing, and on-going excitement gap, financially and socially, season ticket holders’ currency has plummeted: Their seats are selling for less than face value, if at all. Clients and pals don’t even want them as gifts. And with ample tickets for sale-at face value-on sites like Ace Ticket, friends and associates no longer feel the need to snap up season ticket holders’ offering weeks or even months in advance.

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