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The Boston Globe

Style

What the heck is a BB cream?

In the cosmetics world, all the buzz is about the rise of so-called BB creams for luxury and mass market retailers. The truth is, they’re not new: beauty fanatics have been chasing these multi-use creams for years, ordering them off Asian e-commerce websites while attempting to decipher what exactly the labels said. But in recent months, BB creams have arrived in the United States with gusto.

The list of benefits tends to be impressive for most of these creams, with the life-improving effects stopping just short of walking on water. OK, maybe that’s an exaggeration, but for women who apply a moisturizer, a primer, a foundation, a setting powder, and an SPF sunscreen every morning, BB creams seem like a small miracle. These are one-step products that can protect, conceal, and correct skin texture and tone.

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