Growing up, Kara Weymouth preferred jeans and T-shirts to tutus and dresses. But when Weymouth, an Acton native, spotted the January 1998 issue of Vogue featuring the Spice Girls on the cover, she begged her mom to buy it for her. “I actually still have it,” she says.
When she flipped through the issue, Weymouth, who was then 11, was more interested in the rest of the magazine than she was with the Spice Girls. And that first foray into the world of fashion inspired Weymouth to make a career of it.
“Every issue was like a door to something else, and an escape and a fantasy,” Weymouth says. “It was almost like being introduced to this whole other world and the idea of fashion as an art and the conceptual ideas of fashion.”
In 2007, Weymouth graduated from Emmanuel College with a degree in English and communications, and a dream to pursue fashion writing. There weren’t a lot of fashion journalism opportunities, so Weymouth became an assistant teacher and started TheBostonista.com in 2008.
“I started blogging to kind of build up my portfolio and to have clips,” she says. “But it’s just evolved and grown into its own thing.”
When it started, the site consolidated celebrity news stories covered in other publications, fashion trends, shopping tips, and lots of talk about the WB’s “Gossip Girl.”
About a year after Weymouth started the site, local brands began reaching out to her, seeking coverage and inviting her to guest blog on their sites.
“I realized I actually have a voice,” she says. Inspired, Weymouth started a Twitter account, @theBostonista, and very quickly racked up 1,000 followers.
“It took a year for me to feel like a member of the press or like I had insider knowledge,” says Weymouth, who has been to New York Fashion Week twice. “But in the past year, it’s really taken off and become a business.”
TheBostonista.com now features more couture fashion and runway shows, product giveaways, and local fashion stories. Weymouth posts photos of herself with celebrities like Nicole Richie and Gisele Bundchen.
Weymouth is now freelancing for other companies, including Reiss, a United Kingdom-based fashion brand and a favorite of Kate Middleton, and Stylefixx, a Boston-based shopping events company.
She’s a busy girl. After walking her dog, Weymouth’s typical day includes a lot of studying: Women’s Wear Daily, fashion and news websites, and blogs.
“I just gather information and take notes of what I think,” she says. “It’s a community of relationships. So it’s important to see what everyone else is doing and support them and reach out.”
Things have been going well, and Weymouth recently gave up her “fallback” job as an assistant teacher at Acton-Boxborough Community Education to focus on building her brand. She supports herself with the revenue she makes through advertising on her site and her freelancing.
“As good as I am with kids, I’m much better with fashion,” says Weymouth. “It’s nice to know you can follow your dreams and still be able to support yourself.”
Yet despite her local successes, Weymouth says she’s just getting started.
“Boston’s home and I love Boston, but I do feel a kind of pull to go to New York,” she says. “It’s something I’ve dreamed about since I was 11. It’s the ultimate goal, still.”