Is their domination complete? Perhaps. With more reality TV shows, fragrances, clothing lines, and good hair than any one family deserves, the Kardashians now have their own units of measurement. Two of them.

The first was inspired by Kim Kardashian’s brief marriage to Kris Humphries, and coined by “Weird Al” Yankovic: “72 Days is now an official unit of time known as a Kardash,” he proclaimed, according to the Urban Dictionary.