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Jessica Sutton

Jessica Sutton in the Fort Point area.

Essdras M Suarez/ Globe Staff

Jessica Sutton in the Fort Point area.


Age 30

Occupation Owner and creative director of JSGD, cofounder of Directory B

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Residence Somerville

You have a lot of interaction with your Web design clients. Do you have a go-to power outfit?

Skinny black jeans and heels with a T-shirt and a blazer. In my industry, meetings don’t necessarily mean a pantsuit.

If you had to design a site for yourself based on your personal style, what would it look like?

It’d be pretty minimal and easy. I try to steer clear of trends; it’s not worth it from a budget point of view. I like things that are comfortable and will last for a while. I don’t have too much color in my wardrobe; it’s a lot of black, white, gray, and denim. My designs and my style match each other in a way.

What did you want to be when you grew up?

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When I was little, I wanted to be a fashion designer. My grandmother was a seamstress and taught me how to sew outfits for all my dolls. I sent outfit ideas to Mattel for Barbie when I was 6, and they wrote me back with a really sweet note. My mom still has it. — R.R.

Interview has been condensed and edited. E-mail comments to
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