Occupation Director of women’s buying at karmaloop.com
You recently went from running the Newbury Street boutique Stel’s to heading up women’s buying at Karmaloop, which is known for streetwear. Was it a steep learning curve?
It actually came pretty naturally. The fundamentals of running a retail business are the same no matter what aesthetic, genre, or demographic you’re trying to hit. At Karmaloop, I’m working with things that are very edgy, and we’re reaching a much wider audience.
What trends are you most excited about for the fall?
I’m so happy we’re continuing with prints. People always think of fall as very serious and slightly dreary, especially as you get into the winter months. Having prints in your wardrobe — they could be floral, geometric, stripes, polka dots — makes you feel better. — Ami Albernaz