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The Boston Globe


Are you judging me by my double espresso?

With her Victoria’s Secret shopping bag, Coach sunglasses, and iPhone, 25-year-old Jennifer Dermody telegraphed “fashionista” as she strolled Newbury Street. Still, one accessory, she worried, wasn’t sending quite the right message: the Starbucks iced tea that was front and center in her look.

“I feel like people are judging me by my drink,” she said, looking unhappily at the plastic container in her hand, and explaining that the company’s sleek, white, hot-beverage cups make her feel “more Newbury Street.”

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