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The Boston Globe

Style

How Kickstarter gave 3 Boston fashion companies a boost

It may not have been the biggest project in Kickstarter history – that distinction goes to the Pebble E-Paper Watch , a smart watch that raised more than $10 million from backers on the crowd-funding website. But when Boston-based Ministry of Supply earned more than 12 times its $30,000 goal to launch a futuristic shirt called the Apollo, it signaled that the followers and backers of Kickstarter, which has funded start-up ventures and creative endeavors ranging from film to video games, were ready to back fashion as well.

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