John Bosley has worn a yellow Livestrong bracelet for years, in memory of his sister who died of brain cancer in 2004. When one bracelet wears out, he replaces it. “But it is not and was not about Lance,” says Bosley, 63, chief operating officer of a Boston software company.
Mike Coggins, who cycles with Bosley, stopped wearing his yellow bracelet and now wears a Be Like Brit bracelet in support of the American teenager killed in the 2010 Haitian earthquake while there to help orphans.

Comments
For some? That is severely understated.
Lance Armstrong did what every other top cyclist has done for decades. Singling Lance out was and is a vendetta that bordered on the ridiculous. They went after Lance since his first Tour de France win. Every Tour de France winner for the ten years before and for years after we're doing the same if not worse.
I say send the bracelets back to Armstrong -- en masse. Maybe then he will learn something, since he doesn't seem to have done so so far.
IMO, Livestrong isn't and hasn't been about Lance for years. The organization provides information and training advice on the website that extends far beyond either cancer or cycling. I'll wear the bracelets - one of me, the other for my sister and my brother-in-law, all of us have survived cancer - and I won't worry about the association, in the minds of some, with Lance.