Punit Shah has wonderful memories from his wedding last summer. The families danced together, an Indian tradition, and all four of his grandparents flew in from Mumbai. “I was surrounded by everyone who was important to me,” said Shah, 26, of Worcester.

Something else also made him glow: “Our wedding website got hundreds of unique views that day,” said Shah, director of marketing at My Trio Rings. “And the page views were much higher.”