Essdras M Suarez/ Globe Staff
Dani McDonald at her South End home.
Dani McDonald
Age 30
Occupation Co-owner of Flock
Residence South End
Do the contents of your closet resemble the contents of your store?My personal style definitely influences the buying that I do. But after having the store for three years, I have learned to adjust a little to accommodate my customer’s style. I usually try to do a good mix of both.
My personal style is a little more West Coast, a little bit more bohemian. Instead of trying to go all the way with my bohemian style, I started mixing in those very traditional Boston pieces. At the same time, I want my customers to step out of their comfort zone and try things that are a little bit different and a little riskier.
What is it like working with your mom?It’s been the most amazing experience. She’s been the best business partner I could ever ask for. I know a lot of mother-daughter relationships can be up and down, but we work so well together because our style overlaps. Our goal is to have a store where mothers and daughters shop together. — Christopher Muther