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The Boston Globe


Hotels seek an edge with customers who may never check in

At the expansive Oak Long Bar + Kitchen at the Fairmont Copley Plaza, a stylish crowd tucks into roast chicken as a fireplace flickers. Over at the Revere Hotel, scenesters check out street art at a weekly event called Assemble. And in an elegant ballroom above Boylston Street, a well-dressed crowd of power players mingle over sauvignon blanc while viewing art at the Mandarin Oriental.

Forget terrycloth robes and iPod docking stations, the hottest amenity for local hotels is buzz. From sleek restaurants to networking events to fashion shows that attract an eclectic crop of urbanites, Boston hoteliers are increasingly catering to customers who may never check in.

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