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Indoor cycling studios are spinning exercise into gold

The lights were dimmed to a shade best described as blue-black. Dance music shook the floor, and at the center of it all was a sleeveless dynamo with a winsome grin playing the role of DJ. This is as close to a high-end dance club as exercise can get — minus the craft cocktails.

It was Sunday afternoon at Flywheel Sports, an indoor cycling studio at the Shops at Prudential Center, and Richard Downing, shoulder-length hair pulled back from his chiseled cheekbones, led a room of 50 stationary cyclists arranged stadium-style around him.

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