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Jonathan Wiggs/Globe Staff
Mike Toth has created identities for J.Crew and Tommy Hilfiger. But his own identity – father, chef, photographer, cancer survivor – keeps evolving.
The branding expert (left, and above center with daughter Kezia and son Zack) at his South Boston office.
His company, Toth + Co., is a top branding company that has created marketing strategies for dozens of companies, including Wrangler.
Toth's work has made L.L. Bean a household name.
A new exhibit by Toth at C&J Katz Studio does not feature the ad campaigns he’s worked on like Timex, but his personal photography.
Toth’s photos taken while driving through small-town America make up the show called “US. American Stories.’’
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