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The Boston Globe

Style

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First it was the investment bag, now the investment shoe

Season after season fashion designers introduce new ready-to-wear collections with a percentage of their designs heading straight to retail. While the average consumer may not be able to buy the latest dress or coat on the runway, her ability to connect with brands through “investment pieces” is pivotal to the industry.

For years, handbags and outerwear have been in the “investment” category, but following New York Fashion Week’s fall 2014 shows, Wall Street Journal reporter Elizabeth Holmes made an observation: “As more designers see the profit potential in footwear, they are lavishing more attention on the shoes they send down the runway.”

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