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The Boston Globe

Style

Normcore: Your not-so-new normal

Normcore is a fashion movement that is happening, whether you’re aware of it or not. It started as a joke — I think — but not a funny one. I first heard of it a while back when a young stylist friend based in New York told me she couldn’t find a photographer that worked with her aesthetic anymore.

“They all want to do the cool kids downtown on a dirty couch in tube socks thing,” she said.

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