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Pitching a patch for puffy eyes

Rosemarie Avola models a Patchology patch designed to smooth wrinkles and improve skin.

Suzanne Kreiter/Globe staff

Rosemarie Avola models a Patchology patch designed to smooth wrinkles and improve skin.

Suzanne Kreiter/Globe staff

Chris Hobson (in mirror) is president and CEO of Patchology.

The skin care industry is full of fads, but Chris Hobson believes his idea will stick around.

Hobson is president and CEO of Patchology, a Dedham-based company that just launched its Energizing Eye Kit, a package of reusable under-eye patches that reduce puffiness and appear to tighten the skin.

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“It’s meant to be a quick fix, pick-me-up product,” he said. “People love these patches for a big event, a party, an interview.”

Having made its debut at Neiman Marcus in Boston earlier this month, the eye kit is intended to help smooth wrinkles in just 20 minutes. The patch’s star ingredient is hyaluronic acid, which is sent deep into the skin through micro currents powered by a tiny battery. This transdermal process is similar to the idea behind estrogen or nicotine patches.

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But Patchology is for beauty addicts. One $75 Energizing Eye pack, which also sells at Bergdorf Goodman and on HSN, is intended to last about 12 weeks. The set comes with three pairs of patches — each of which can be reused four times, Hobson said.

“If you use it once a week with your regular regimen, the results get better over time,” he said.

Hobson, a self-described “scrappy Boston entrepreneur” used to work as a brand manager for Procter & Gamble, then as senior vice president at eCredit, a Dedham software company sold to Fidelity Ventures in 2006. Patchology eye kits were nearly three years in the making, he said, adding that the company is already at work on other patches including ones for cellulite and dark spots.

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There’s nothing on the market like we do,” he said. “You want to use a moisturizing lotion for your face or body, but when you have a targeted skin concern, we think you need a boost of ingredients that can only be delivered by a patch.”

Jill Radsken can be reached at jill.radsken@gmail.com.
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