Twenty years ago, Larry Mogelonsky formed LMA Communications Inc., a full-service marketing communications agency with a roster of clients in the hospitality and tourism industry (www.lma.ca). Mogelonsky writes daily columns in six publications worldwide and has recently published “Are You an Ostrich or a Llama? Essays in Hospitality Marketing and Management.” He spends roughly half of his time “on property” at hotels across the globe. We caught up with him by telephone at his home in Toronto.