Traveling the great rivers of the world has always been an exciting and romantic option, mostly for the fairly well-heeled. But times are changing. Today river cruising is one of the fastest growing segments in the travel market, showing annual double-digit growth for more than a decade.
“We grew more than 30 percent in 2012,” says Richard Marnell, vice president of marketing for Viking River Cruises, a pioneer and one of the leaders in the industry. “We expect that demand to continue to grow.”