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The Boston Globe

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One Direction + Drew Brees = A social media goldmine for Pepsi

To build buzz for it’s new commercial, the soda-maker started working Twitter and Facebook early.

September 2

One direction, A.K.A. 1D, the enormously popular boy band from The X Factor, secretly films a commercial with Saints quarterback Drew Brees. Pepsi tweets hints about it to 1D’s superfans. “The boys are filming a pepsi commercial???!?!...ohmygod im gonna die!!!” one fan tweets in response.

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