Style Watch

Sweetest charms

Samantha Freedman designs delicate little pendants with a fun attitude and wallet-friendly prices.

Samantha Freedman, jeweler, with her jewelry line Samantha Faye.

Dan Watkins

Samantha Freedman, jeweler, with her jewelry line Samantha Faye.

Dan Watkins

Samantha Faye jewelry, available in sterling silver, gold plate, and rose gold plate, ranges in price from $48 to $185 and is sold locally at Flat of the Hill, Viola Lovely, KGirl, and other boutiques, and at


WHILE STUDYING FOR THE BAR EXAM in New York in 2006, Newton native Samantha Freedman, now 31, found herself doing something wholly unrelated to the law: designing jewelry. Her first piece was a petite pendant shaped like a clothes hanger. “They’d come to me in my sleep,” Freedman says of her whimsical silhouettes. “During lunch I’d go to the jewelry district to place and pick up orders and design new pieces.’’

With a demanding day job at a law firm, Freedman, whose family owns Freedman Jewelers in Downtown Crossing, continued designing pieces — five more that were fashion related, followed by a collection of five animals in two sizes, meant for moms and daughters. The necklaces and bracelets were a hit, Freedman’s customer base grew, and she decided to return to Boston to pursue her jewelry business, Samantha Faye, full time.

The most recent collection (Freedman hopes to add pieces every four months) includes everyday items, from classic good luck charms like horseshoes and wishbones, to themes from nature, including acorns and feathers. “People can see in them what they want,” says Freedman. “Everyone has their own story.” 

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