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The Boston Globe

Magazine

First Person

Enter stage right

Seven productions, including three musicals, are on tap for Jenny Gersten, artistic director for Williamstown Theatre Festival, opening June 26.

 My season planning starts with a series of conversations with different directors. I say, “What are you most passionate about these days?” Then we sort of LOOK IN EACH OTHER’S EYES for glimmers of excitement.

I was a little skeptical when Bartlett Sher, who is the director of THE BRIDGES OF MADISON COUNTY, brought it to me, because I thought we didn’t need to explore this story any further than it had already been explored. I actually found [the musical version] quite remarkable and worthwhile, much to my surprise. [The creative team] look at it as a really romantic, sexy story about the lost true love of your life, and that sings really well.

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