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The Boston Globe

Magazine

First Person

A business of her own

Sudbury native and digital pro Heidi Lehmann, whose breakout came in 2007 when AOL bought the Boston-based startup she cofounded, is pushing a reality show for female entrepreneurs.

 Female entrepreneurs typically receive a lot less funding than their male counterparts. Also, product companies raise less capital than services companies. Product companies do not fit the venture model as well, so accessing that growth/early stage capital is more difficult.

We want to discover the next Tory Burch, Sara Blakely, founder of Spanx, Kate Spade, or Bethenny Frankel, founder of Skinnygirl Cocktails. Reality television is a whole new platform for business promotion. Think about shows like Shark Tank, The Apprentice, and even Real Housewives, which is where Bethenny Frankel built her Skinnygirl brand.

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