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The Boston Globe


MBTA turns to humor with new etiquette ads

Discarded coffee cups, seat hogs, loud cellphone talkers, spray-in-all-directions sneezers. Courtesy on the T can seem like a dusty relic, discarded long before the token and the turnstile.

Pushing back gently but wryly, the MBTA unveiled a new courtesy campaign yesterday, showcasing mock headlines with a torn-from-the-newspaper look. Five ads appearing on subways and buses show fake clippings - for example, “Man gives up seat for pregnant woman!’’ and “Woman covers mouth while sneezing!’’ - followed by a shared tagline, “Courtesy shouldn’t be big news.’’

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