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The Boston Globe

Metro

December 25, 2011

Popularity matters in school lottery

The district’s hidden gems struggle to gain attention from parents

The principal of Higginson-Lewis K-8 School and one of her first-grade teachers stood amid a swirl of school-shopping families at the Showcase of Schools, waiting to deliver their sales pitch.

Moms and dads barely glanced at the Roxbury school’s display. Only one man made a beeline for the table - and he works at the school. Families that did congregate nearby were just spillover from the crowd waiting to speak with representatives of the “premier schools,’’ as one father put it.

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