Metro

Brown stresses independence in radio ads

Senator Scott Brown is launching a statewide radio campaign today in a spot highlighting his “independent voice’’ in Congress.

Brown, a Republican, is facing a strong challenge from Elizabeth Warren, a Harvard professor, consumer advocate, and the probable Democratic nominee. Warren has already gone on television with a biographical advertisement introducing herself to voters.

The Brown campaign would not say how much the ad buy costs or how long it will remain on the air.

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Spokesman Colin Reed said the ad is the first in a series of “Scott Brown Radio Reports.’’

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Other than a brief introduction and a quick conclusion, the ad is in Brown’s voice.

Brown does not directly address Warren, but he alludes to the impression he has already tried to draw of her: that she would be a divisive figure.

“When I was first elected, I told the voters that I wouldn’t be another loud and angry voice, because Washington has too many of those already,’’ Brown says in the ad. “I promised to be an independent voice, and a problem solver because Washington needs more of those.’’

Brown also says in the spot that he doesn’t have “the political establishment behind me.’’

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That’s accurate in the sense that the state’s dominant Democratic Party, along with national Democrats, have made his defeat a priority.

But he has strong fund-raising support from Senate Republican leaders, who have lent him more than $250,000.

Brown does not mention his party affiliation in the ad. He is trying to woo independents and conservative Democrats, whom he will need to win in a state that leans Democratic.

“When I vote, I don’t worry about the party line; I look at each issue on the merits,’’ he says in the ad.

Brown officially launched his reelection campaign last week, employing similar themes in a speech at Mechanics Hall in Worcester.

Noah Bierman can be reached at nbierman@globe.com. Follow him on Twitter @noahbierman.